Privacy Policy

Effective Date: August 21, 2026

Armstrong Tennis Center (“ATC,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, and how we protect it when you use our website, reservation services, and text messaging program.

Information We Collect

We may collect information that you provide directly to us, including:

  • Name
  • Email address
  • Mobile telephone number
  • Reservation and event participation information
  • Tennis or pickleball program information
  • Communications you send to us
  • SMS consent and opt-out preferences

We may also collect limited technical information when you use our website, such as browser type, device information, and standard website log information.

How We Use Your Information

We use customer information to:

  • Operate and manage court reservations, clinics, group play, leagues, and other scheduled activities
  • Communicate with customers about reservations and scheduled activities
  • Ask customers whether they intend to participate in specific tennis or pickleball events
  • Record event participation responses
  • Provide customer service and respond to questions
  • Maintain and improve our website and reservation services
  • Meet legal, security, and administrative requirements

Text Messaging Program

Customers may choose to receive SMS text messages from Armstrong Tennis Center regarding reservations, clinics, group play, leagues, and other scheduled tennis and pickleball activities.

Customers may opt in verbally through ATC staff or by initiating an SMS opt-in using a published ATC texting number or keyword.

Message frequency varies. Message and data rates may apply.

Customers may reply STOP at any time to opt out of future SMS messages. Customers may reply HELP for assistance.

Consent to receive text messages is not a condition of purchasing goods or services from Armstrong Tennis Center.

SMS Privacy and Consent Information

Mobile telephone numbers, SMS opt-in information, and SMS consent records are used only for Armstrong Tennis Center communications and for operating our messaging service.

Text messaging originator opt-in data and consent information will not be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes.

We may provide information to service providers that are necessary to operate our messaging and reservation systems, such as telecommunications, hosting, and technology providers, solely to provide services on our behalf. These providers are not permitted to use SMS consent information for their own marketing purposes.

Sharing of Information

We do not sell customer personal information.

We may share information with service providers that assist us with website hosting, reservation management, communications, information technology, or similar business operations. We may also disclose information when required by law or when reasonably necessary to protect Armstrong Tennis Center, our customers, or others.

The categories described above exclude text messaging originator opt-in data and consent; that information will not be shared with third parties for marketing or promotional purposes.

Data Security

We use reasonable administrative and technical safeguards designed to protect customer information. However, no electronic transmission or storage method can be guaranteed to be completely secure.

Data Retention

We retain customer information for as long as reasonably necessary to operate our services, maintain appropriate business records, comply with legal obligations, and document SMS consent or opt-out preferences.

Your Choices

You may ask us to update or correct your contact information.

You may withdraw your consent to receive SMS messages at any time by replying STOP to an ATC text message.

If you later wish to resume receiving messages, you may opt in again using an available ATC opt-in method.

Third-Party Services

Our website and reservation system may use or link to third-party services. Those services may have their own privacy policies and practices, and Armstrong Tennis Center is not responsible for the privacy practices of unrelated third parties.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date.

Contact Us

If you have questions about this Privacy Policy or Armstrong Tennis Center’s SMS program, contact:

Armstrong Tennis Center
60 Mecaw Road
Hampden, Maine 04444

Email: amy@armstrongtennis.com